5 Myths that might affect your restaurant dreams

The restaurant business is a lucrative one. With taste at its center, a new restaurant pops up every other day. Like any business, there is n number of myths surrounding the hospitality sector which can actually damage your business. Here are 5 myths that you can read through and introspect.

MYTH – It’s easy to run a restaurant

It’s just cooking and serving food; how hard can it be? This is a widespread myth in this sector. Most people jump head-first into opening a restaurant with the same notion in mind. Even though many restaurants pop up, a good number of them go out of business too. This is mainly because of a lack of proper research and planning.

FACT – Restaurant management is not an easy task.

Running a restaurant is no easy feat. Do not go into owning one before being fully informed about the industry. One should schedule every detail from the concept and design to employee management and menu engineering, and so on and so forth. 

MYTH – Good food is the only reason a restaurant succeeds

Yes, good food is the most important aspect of a restaurant. Unfortunately, that is not the only factor. A number of things influence a restaurant business. There are lots of other places that provide high-quality meals. Thinking that wonderful cuisine is the most important driving force in a successful restaurant business leads to complacent service and lax marketing.

FACT – Providing good food is just a component of running a successful restaurant business.

You should always look for new strategies to keep clients coming back. There are several low-cost techniques to sell and showcase your services that makes people believe you’re the greatest thing in town. A successful restaurant also requires a diverse crew to properly cater to each customer’s wants. Meeting more of those demands implies more/better tips, which puts a greater focus on tip allocation and how to divide tips evenly among your employees.

MYTH – The customer is always right!

This is a general myth, not just in the restaurant sector, but the service industry in general. One should treat their customers right, that doesn’t necessarily mean adhering to rude behaviors and inappropriate situations that make your employees uncomfortable.

FACT – The backbone of a business is primarily its employees

Treating your employees right and providing the perfect assistance is equally important. By no means should one entertain a customer’s abuse towards their staff. Your employees should be able to feel safe so that they love the workplace and work harder.

MYTH – Being a restaurant owner means doing it all

Nobody knows it all! Even some of the greatest restaurant chains started off from scratch. You can save money and time by outsourcing some important chores. Small restaurant businesses can profit from adopting technology to automate several elements of business operations. Staff scheduling, inventory management, digital marketing, and bookings may all be managed using various restaurant management system.

FACT – There are a lot of other procedures that should be taken care of

Having the correct tools in place may help to enhance operational procedures, minimize paperwork, boost efficiency, and boost worker productivity. Remember that a wise investment in your company will safeguard its future. Not just these, one can always hire a restaurant consultancy to get professional help on A to Z of restauranting. 

MYTH – There is no budget for marketing

You invest a lot of effort into your restaurant, and it is only after people learn about it that your business takes off. Restaurants all too frequently pass up opportunities to boost their brand in front of hungry customers.

FACT – Spend some time and effort on marketing

Through outlets like social media, email, events, sponsorships, discounts, and promotions, restaurant marketing is the ideal method to contact new consumers, remain in touch with them, and convert them into regulars. There are several low-cost methods for marketing your restaurant. Email and social media are two excellent low-cost marketing techniques for reaching out to your consumers.

It takes trial and error to determine the optimal marketing plan for your restaurant. To begin, avoid these typical marketing fallacies that might stymie your efforts.